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Report: Brands placing AI in real-life contexts will be big winners

FleishmanHillard has released a report of tech trends of 2019, highlighting the future of AI and augmented analytics.

Named “Tech Trends 2019: The Fads. The Fears. The Future.”, the new report features an analysis of one billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world.

According to the report, brands using AI to engage in detailed and explanatory conversations – seeking to place AI in real-life contexts – will be the big winners. The companies’ social listening has revealed that people now demand in-depth information on specific areas such as smart robotics and machine learning. Conversational AI has increased by 54% in Twitter topic volume from 2017 to 2018.

Also augmented analytics will go mainstream. AI’s potential to enhance human intelligence rather than replace it is central – consumers will want to understand both what augmented analytics means by itself, and what it means against technology’s other big trends.

The report also reveals that 80% of consumers rate data security and protection as ‘very important’ – ahead of only healthcare and education in the UK and healthcare and freedom of speech in the U.S. Responsible data protection measures will continue to be a major trend.

In the past, the social conversation around blockchain has been driven by cryptocurrency and led by consumers. However, debate is already starting to move beyond mining and investment, towards blockchain’s potential impact on issues like smart cities and digital transformation. Discussion volume share for blockchan has increased year-on-year from 24% in 2017 to 76% in 2018.

Edge computing refers to data processing that’s done at, or near to, the source of the data. It streamlines the flow of traffic from IoT devices and provides real-time local data analysis. The report predicts that edge computing will come to the fore.

“By examining the conversations that have taken place and the technology on the horizon, we’ve been able to make predictions about tech in 2019 to help brands understand consumer expectations and plan for the future. Technology changes at a rapid pace and what once consumers barely even imagined, today they barely even notice,” said Sophie Scott, global managing director of FleishmanHillard’s Technology practice.

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