The Renault-Nissan-Mitsubishi Alliance has unveiled a new logo symbolising the Renault-Nissan Alliance enlargement and growing cooperation with Mitsubishi Motors.
In a statement to Marketing, a spokesperson for the Renault-Nissan-Mitubishi Alliance said the new logo will feature "prominently" on the newly-launched website that hosts information, news and facts about the Renault, Nissan and Mitsubishi Motors partnership. It will also be used on internal and external materials, signage and communications programs, as well as on social media channels.
The new logo was created in collaboration by Groupe Renault, Nissan Design and Mitsubishi Motors. It features two assets - the arch which symbolises the cultural, technological, financial and human bridges between the partners, and the peak that captures its spirit of looking beyond horizons.
The statement added that the new logo aims to represent the shared heritage and common vision of the three member companies. It captures the spirit of the global automotive collaboration and is respectful of each member company's identity.
Teneo Blue Rubicon, Interbrand and We Are Social were involved in conceptualising and producing the logo and website.
The Renault-Nissan Alliance was founded in 1999, before the joining of Mitsubishi Motors in late 2016. This saw Renault holding a 43.4% stake in Nissan, while Nissan owns 15% of Renault shares. The alliance was struck as a buffer to protect each company’s partners during regional downturns. When the new alliance was struck with Mitsubishi Motors, Nissan acquired a 34% equity stake in the company.