French spirits group Remy Cointreau has appointed DeVries Singapore to spearhead its communications strategies locally for its full portfolio of brands, including LOUIS XIII, Remy Martin, Cointreau and Mount Gay. The appointment is for one year and begins this month.
A pitch for the account was held in the month across the month of April, and this is the first time the company is appointing an agency on a retainer basis across its full portfolio of brands. DeVries was chosen as it demonstrated strong understanding of the brands and a passion for the business.
According to the press statement, the partnership will bolster Remy Cointreau’s brand positioning in Singapore through stronger brand awareness and advocacy.
“Our brands have a fiercely loyal following among those who share our love for exceptional spirits, and we believe that the team at DeVries Global understands and appreciates our brands’ dedication to terroir, people and time,” Elisabeth Tona, marketing director Southeast Asia & Pacific, Remy Cointreau, said.
“Through this strategic partnership, we look forward to continue to enthrall and engage our media and consumers with immersive stories and experiences,” she added.
“We are excited to be working with Remy Cointreau and help build brand love for the exceptional products and experiences they offer the discerning consumer,” Andres Vejarano, regional managing director, Asia, DeVries Global, said.