Relaunched well-received

Following its relaunch and rebranding exercise in September,,The Star media group's career portal, recorded high monthly unique visitors from Malaysia.

The site received a total of 110,000 unique visitors, surpassing that of its closest competitors, Monster Malaysia and JobsDB Malaysia, which recorded 105,000 and 99,000 unique visitors, respectively.

According to comScore, recorded a new high with a 51% increase in unique visitors in September 2012 compared to 73,000, the average monthly unique visitors from January to August 2012.

Serm Teck Choon, head of MyStarJob Network, a wholly owned subsidiary of Star Publications Malaysia, said the response to its renewed product shows that the public has embraced its direction.

In line with the launch, it rolled out a series of marketing campaigns, with a first round of print and online ads in informing users about the renewed portal.

It is also currently running an eight-week online contest to attract job seekers, allowing them to submit their resumes online, answer a question and win a car.

Serm told A+M that the new portal introduced many new segments and interactive elements for job seekers in staying true to its new positioning, "Do what you love".

"We think that being a career portal, we want to have long-term relationships with users and job seekers. Even after they find a job with us, they still need to further develop certain skills and they can do that using the other features we have," he added. relaunched its portal with new features such as job listings in The Star newspaper as well as online, a weekly Career Guide, Visume and on-ground training for employers as well as employees.

Serm says that in 2013, the portal will explore different kinds of marketing activities to engage users, staying close to its positioning as well.

He adds that its differentiating factor compared to competitors is its multiple platforms, which allow it to give users double exposure, on traditional on online platforms.

"In terms of being a new and upcoming portal, we emphasise on engagement with users and that is what we want to drive," said Serm.