J&J looks to Hong Kong to grow its hairloss business

With a task to alarm consumers the urgency to prevent hair loss, Regaine, Johnson & Johnson men's hair loss treatment brand, has worked with Agenda Hong Kong to roll out it's first ad campaign in Hong Kong.

Starring local TV comedian Chapman To, the campaign leads with a 30 second TV commercial and a three minute tongue-in-cheek viral video launched this week, addressing the problem of insufficient knowledge on hair treatment products, and to encourage alopecia prevention in the early stages.

Alongside the viral video is an interactive test app on potential hair loss. Users can detect the severity of alopecia and to keep a chart recording hair growth by taking forehead snapshots.

[gallery link="file" ids="45933,45928,45929,45930,45931,45932"]

Running until 14 May, the campaign also covers in-store, print, OOH, online and social media.

Client : Regaine
Agency: Agenda (H.K.) Limited
Managing director: Mike Leung
Creative director: Eric Poon
Associate creative director: Tracy Chow
Art director: Patrick Poon, Tracie Lo, Nam Tong, Frank Lau, Cuttle Ng
Copy writer: Takki Ma
Group account director: Yan Hui
Account manager: Bonica Wong
Assistant account manager: Tweety Chen
Account executive: Karly Leung
Media: OMD Hong Kong