J&J looks to Hong Kong to grow its hairloss business

With a task to alarm consumers the urgency to prevent hair loss, Regaine, Johnson & Johnson men's hair loss treatment brand, has worked with Agenda Hong Kong to roll out it's first ad campaign in Hong Kong.Starring local TV comedian Chapman To, the campaign leads with a 30 second TV commercial and a three minute tongue-in-cheek viral video launched this week, addressing the problem of insufficient knowledge on hair treatment products, and to encourage alopecia prevention in the early stages.https://vimeo.com/92120527https://vimeo.com/92120528Alongside the viral video is an interactive test app on potential hair loss. Users can detect the severity of alopecia and to keep a chart recording hair growth by taking forehead snapshots.[gallery link="file" ids="45933,45928,45929,45930,45931,45932"]Running until 14 May, the campaign also covers in-store, print, OOH, online and social media.Client : RegaineAgency: Agenda (H.K.) LimitedManaging director: Mike LeungCreative director: Eric PoonAssociate creative director: Tracy ChowArt director: Patrick Poon, Tracie Lo, Nam Tong, Frank Lau, Cuttle NgCopy writer: Takki MaGroup account director: Yan HuiAccount manager: Bonica WongAssistant account manager: Tweety ChenAccount executive: Karly LeungMedia: OMD Hong Kong