Reebok has partnered with actress Gal Gadot globally to inspire women and future generations. The partnership aims to help women discover and embrace fitness as a means to become the best version of themselves physically, mentally and socially. Reebok declined to comment on the cost of the partnership.
The company teamed up with lifestyle photographer Collier Schorr to introduce Gadot through a series of striking imagery that embody Reebok’s "Be More Human" mantra. Reebok declined to comment on the monetary value and length of the partnership.
According to GM of Reebok's performance business unit Todd Krinsky, Reebok looks to partner with women who instill confidence in all generations to take risks and to keep pushing, all while making a positive difference in the world.
“[Gadot's] relentless spirit and natural leadership have already captivated and inspired millions and we believe that this is just the starting point. Through fitness we know that we have the power to change lives and we are elated to have such a powerhouse in our corner to tell this story with," he added.
Gadot said that working out has always been a big part of her life, especially with having a mother who was a physical education teacher, she was exposed to an active lifestyle from an early age. She added that she gained strength, endurance and confidence through fitness. Among the list of women that Reebok have partnered with to empower women worldwide include Ariana Grande, Gigi Hadid, and Victoria Beckham.