RedMart appoints PR agency

Online supermarket and delivery platform RedMart has appointed PR agency Bell Pottinger on a retainer basis.

While the company did not launch an official pitch for its PR account, it met with several agencies over the years on an informal basis to reach its decision.

Bell Pottinger is tasked to handle the Singapore market and any of RedMart's prospective markets. The agency will also support RedMart’s business expansions and raise awareness of the brand.

Roger Egan, CEO of RedMart, said; "We are delighted to have appointed Bell Pottinger and believe that their strategic communications advice will be invaluable in helping support the development of the business.”

Mark Worthington, partner & managing director, Bell Pottinger Singapore, said, "We have seen the tremendous growth of the RedMart brand in Singapore and we look forward to providing strategic communications support as the company realises its vision to be a leading e-commerce player in Asia.”