Communications agency Redhill has scaled its presence in the Middle East and Africa through its strategic incorporation in the Abu Dhabi Global Market, an international financial centre located in Abu Dhabi, the capital of the United Arab Emirates. The agency has also established a second office in Dubai Media City with plans to double its regional headcount in 2022.
These moves have allowed Redhill to scale its presence in the Middle East and Africa, as well as pursue “unparalleled business expansion and new opportunities” in the region. According to Redhill, its presence in the Abu Dhabi Global Market also provides other ADGM-registered companies, investments, and startups with a co-located partner that specialises in the full spectrum of communications consulting and can drive regional and global expansion.
Some of the clients Redhill has worked with in and from the region include the World Police Summit, Malaysia Digital Economy Corporation, East Ventures and Moglix. Redhill's expansion into the Abu Dhabi Global Market also follows the agency's expansion to South Korea last year. At the same time, it acquired Hong Kong-based Creative Consulting Group earlier this year to strengthen its presence and service offering in Asia. MARKETING-INTERACTIVE has reached out to Redhill for additional information.
Anit Kurian, managing director, Middle East and Africa, Redhill, said that the agency chose to start in the Abu Dhabi Global Market because it believes in the value of a strong presence in the UAE’s capital. “We now have a launchpad to help our international clients amplify their reach in the MEA region; in turn, our global network enables us to broadcast the stories of and from Abu Dhabi to the world,” he added.
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