Red Bull Vietnam ties up with VMLY&R Ho Chi Minh to unveil new film

Red Bull Vietnam has unveiled its latest film for its “Charge Ahead into Your Dream” campaign. Created by Noah Conopask, director of production company Sweetshop, in collaboration with VMLY&R Ho Chi Minh, the film follows the story of influencer Hoang Le Giang as he faces physical and mental challenges. Born with asthma and discovering a congenital heart disease in his later years, Hoang pushes his body’s limits to traverse the world’s toughest terrains. His next big dream is to conquer one of the world’s highest summits and Hoang shows audiences that it takes more than just the dream to make it happen, with Red Bull giving him the edge to charge ahead. The film depicts Hoang, a young man with a passion for climbing, pursuing his dream of conquering the seven summits. In a moment of frustration training for a climb, he grabs a Red Bull to harness his strength and the will to continue. With a charge of energy, he explodes through the thick wall, upwards and onwards to the mountain and he summits. The film was posted on Red Bull Vietnam's social media channels and has garnered over 386,000 views on Facebook in two weeks. “With bold images and cinematic sound, we draw the viewer in to our hero’s life and delve inside his world. We feel the weight of the day, the impatience and fatigue of being at the office. We are in sync with his excitement as the day ends and his true passion ignites. Red Bull being the extra edge that keeps him going,” said Conopask.