Razorfish has relocated its national director Jonny Stark from Australia to Hong Kong to take on the newly created role of senior vice president, Asia Pacific â€“ head of brand and real time marketing, effective immediately.
Reporting to Vincent Digonnet, chief growth and transformation officer of Razorfish International, Stark will be tasked to grow and lead the real time marketing capability across all APAC offices, helping clients build brands with social media and content marketing at the core.
Starkâ€™s promotion follows a series of recent developments in the region. These include strengthening the Razorfish APAC offering across eCommerce, systems integration and strategic consulting by building best practice hubs in China, Australia and Hong Kong respectively.
Digonnet said: “Social and ecommerce in China is the backbone of brand building and will probably be leading the way for the rest of the world. Jonny is bringing that expertise to our other regional offices, as well as combining the best brand building talents in APAC to transform our clientsâ€™ businesses.â€ť
Stark commented: â€śAfter over a decade in digital, including building successful, award winning social media and content marketing teams in London and Australia for Razorfish, Iâ€™ll be looking to build on our real time marketing offering at a regional level.â€ť