Razorfish Hong Kong has appointed Joel Frost as client service director.
Frost joins with extensive regional experience and a long history of Nike client leadership across Asia Pacific. He will be responsible for Razorfish Hong Kong’s full portfolio of client relationships, including the global ASUS Mobile business; the long-standing Nike Hong Kong relationship; P&G Pampers, Marriott and more. He will also oversee the Razorfish Hong Kong client services team.
“Asia presents a unique opportunity for brands that want to partner with agencies like Razorfish and innovate their customer experience. Customers in Asia are tenacious about new technologies and open to change like nowhere else in the world. The possibilities for brands are mind-blowing,” said Frost.
Frost reports directly to Joanna Kalenska, Razorfish Hong Kong managing director, who commented, “The C-Suite is the sweet spot for Razorfish Hong Kong, since 2015 our biggest briefs are delivered direct from CEOs, CMOs and CIOs. Senior business leaders expect their partnership with Razorfish to be led by someone of Joel’s caliber. We’re delighted to welcome him to our team.”