Razer teams up with BLACKPINK for exclusive gaming collection

Gaming lifestyle brand Razer has partnered with K-Pop sensation BLACKPINK to launch a gaming gear collection, making its global debut at the BLACKPINK world tour pop-up store in Hong Kong. 

Inspired by BLACKPINK’s electrifying world tour "DEADLINE", this collection blends the band’s signature aesthetics with gaming-grade performance. From sleek peripherals to statement-making accessories, every piece is designed for fans who play to shine whether on stage, on stream, or in everyday life. 

The collection made its global debut on 21 January as a showcase at the BLACKPINK World Tour <DEADLINE> pop-up store in Hong Kong, ahead of worldwide availability in 2026 second quarter. As BLACKPINK is scheduled to hold their world tour in Hong Kong on 24, 25 and 26 January. Fans and the public can experience the full lineup up close, explore immersive displays inspired by the world tour “DEADLINE”, and capture the moment with dedicated photo zones.

In alignment with BLACKPINK's world tour “DEADLINE”, the collection brings the collaboration with the global superstars to life, featuring a complete range of gaming gear and lifestyle accessories that embody power, performance, and pink. Whether enhancing the gaming experience or enjoying BLACKPINK’s music, the BLACKPINK X Razer Collection aims to provide a unique option for fans, gamers, and collectors looking to express their style with a pink aesthetic.

Among the highlights is the Razer Enki X – BLACKPINK edition, which combines all-day comfort with BLACKPINK’s signature pink-and-black aesthetic, designed for marathon gaming sessions with fearless style. Another standout is the Razer DeathAdder Essential – BLACKPINK Edition, which offers classic ergonomic comfort and precision, featuring mechanical switches and programmable buttons, all finished in BLACKPINK’s stylish design.

MARKETING-INTERACTIVE has reached out to Razer for more information. 

Don’t miss: Razer partners with Top Tier Tea to bring gaming to everyday culture

Back in September last year, Razer partnered with Taiwanese bubble tea brand Top Tier Tea to launch a series of themed specialty drinks. This exclusive collaboration marked Razer's first foray into the beverage space in Taiwan. The partnership was exclusive to Taiwan, with activations across 11 flagship Top Tier Tea stores in cities including Taipei, New Taipei, Hsinchu, Taoyuan, Taichung, Tainan, and Kaohsiung. 

In conversation with MARKETING-INTERACTIVE, a spokesperson from Razer said Top Tier Tea was chosen as its founder DinTer, a former professional League of Legends player, has a background in esports and connection to the gaming community, making this partnership a natural fit.  

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