Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Razer Pay reaches Singapore's shores, taps into FOMO Pay's network

Razer Pay reaches Singapore's shores, taps into FOMO Pay's network

share on

Lifestyle brand Razer has launched its e-wallet solution in Singapore, and its fans and gamers get to try it first. The app, named Razer Pay, is currently in the beta phase, where it will collect users’ feedback to optimise operations for a smooth public launch in the coming weeks. Meanwhile, Razor has also partnered FOMO Pay to enable Razer Pay acceptance at more merchants and simplify the process for new merchants to adopt it.Under this partnership, both companies will progressively roll out Razer Pay acceptance on FOMO Pay’s existing network of more than 4,000 acceptance points in Singapore. Users can also make payment at all 48 Buzz convenience stores, as well as all Dunkin Donuts outlets island-wide. Throughout the beta, participants will get to experience the full functionality of Razer Pay and enjoy frequent gaming-focused promotions and events such as giveaways of Razer Gold, Razer PIN, and other digital content.“Razer Pay is already one of the largest e-wallets in Malaysia and we plan to provide for interoperability across the border to Singapore in the future. Over the next few weeks to months, we expect tens of thousands of new merchants to begin enabling Razer Pay as part of our partnerships with NETS and FOMO Pay in Singapore," said Min-Liang Tan, co-founder and CEO of Razer.Interested parties are invited to apply via a dedicated link and will receive an unique access code via text message in the next few days, if successful.Acquiring merchantsAdditionally, FOMO Pay will also be acting as an official merchant acquirer for Razer Pay, streamlining the process for new merchants to adopt Razer Pay. This will accelerate the expansion of Razer Pay’s acceptance network in Singapore and offer consumers a wide variety of shopping experiences from day one of launch.“FOMO Pay was founded to facilitate the fast-growing mobile payment in Southeast Asia, and we’ve grown substantially to cover both online and offline merchants across the world,” said Zack Yang, chief operating officer and co-founder of FOMO Pay. “Many of our merchants have seen accelerated growth upon the adoption of mobile payments. This partnership with Razer Pay is exciting for us as we believe it will enable them to extend their reach even further to the youth and millennial audience,” added Yang.Launched in 2015, FOMO Pay is a one-stop mobile payment aggregator that helps merchants connect their business to multiple mobile wallets through a single QR code, removing the pain points and complexity of working with multiple e-wallet providers. FOMO Pay is trusted by major companies including Changi Airport, Marina Bay Sands, StarHub, Singapore Press Holdings, JUMBO Seafood, and Club 21.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window