Ratings for The Oscars plummet, draws lowest ever viewers

It’s a dark time for Hollywood and “The Oscars” haven’t been spared. The ratings for the ceremony hit a record low of 26.5 million people, based on Nielsen’s Live + Same Day data, signaling a nearly 20% dip from last year.

Nonetheless,  ABC said in a press release that The Oscars “towered over” other key award shows this season, outdrawing the 2018 Grammy Awards by 6.7 million viewers (19.8 million on 1/28/18) and the 2018 Golden Globe Awards by 7.5 million viewers (19.0 million on 1/7/18).

It added that ABC’s 2018 “Oscars” telecast reached an estimated 53.3 million unique television viewers across the US. ABC also said that it beat its combined broadcast competition (CBS, NBC and Fox) by 169% in Total Viewers and by 263% in adults 18-49.

Meanwhile, the most social moment on Twitter occurred at 10:39 p.m. ET with 70,868 interactions after Jordan Peele won the Best Original Screenplay award for “Get Out.” The Oscars have been broadcasted since 1953, meanwhile audience figures have been around since 1974.

Brand associations

While there were several brands which garnered attention during the show, Walmart for one stood out as it asked directors Dee Rees, Nancy Meyers and Melissa McCarthy to each make 60-second short films which were then aired during the ceremony. The concept was developed by Saatchi & Saatchi in New York and Haworth Marketing + Media.

Samsung, on the other hand, cleverly celebrates women, playing on Hollywood’s #metoo movement, by celebrating women driving change in the industry. The 60-second spot by Wieden+Kennedy, ‘Make it Yours,’ as two young women decide to create something using Samsung’s Galaxy S9/S9+.

Keep watching to see what happens:

Of course, this does not beat Samsung’s iconic Ellen selfie stunt four years ago.  (Read also: The brand behind the Oscars’ most tweeted selfie)

Here are some brand related tweets that went out during The Oscars. (Obviously, Samsung received some major shout outs!)

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