Grey Group has appointed Ramanjit Singh as creative director responsible for digital and activation work for Tiger Beer, P&G’s Ambi Pur and Pantene.
“Raman brings with him an immense experience that will allow him to be able to help mentor and train the young creatives here at Grey. We’ve been looking out for a strong copy head for some time and Raman fills this gap perfectly. I certainly feel we have ‘the man’ now”, said David Sin, group executive creative director, Grey Group Malaysia.
Singh was previously with Contract Advertising in India. He came to Malaysia in 2003 when he was appointed senior copywriter at Leo Burnett.
He moved to Saatchi & Saatchi as the regional creative head working on P&G detergents and was also a part of the team that produced an iconic regional campaign for Tiger Beer that features the ‘Tiger ghost bottle’ TVC.
At Saatchi & Saatchi, one of his most memorable creative works was the “Unputdownable” print ad campaign for Penguin Books. He also achieved an award during his stint at Euro RSCG Malaysia for Dettol’s instant hand sanitiser.