Rakuten-owned Voyagin hires new content marketing lead

Voyagin, an online travel marketplace owned by Japanese e-commerce giant Rakuten Inc, has appointed Theodoric Chew as its new head of affiliate and content marketing. In the newly created role, Chew is responsible for the creation of a new content direction for Voyagin.

He will also assist Voyagin with its expansion plans in Asia by taking charge of branding, growth and affiliate partnerships. Chew reports to Tushar Khandewal, COO of Voyagin. The company employs in-house creative and media personnel.

Prior to his latest appointment, Chew was head of digital marketing at Eitan, a Singapore-based advertising firm for six months. Before joining Eitan, he was the founder and editor-in-chief of existgreat.com, a global news curation platform for Millennials, which was acquired by a US entrepreneur. He also advised various digital media firms worldwide such as EAK Digital, in developing their branding and content strategy to achieve their goals.

"I'm excited to be part of this rapidly growing industry within such a talented team. They are driving large change to disrupt and improve the travel space, and I look forward to bringing new value to the online travel industry," Chew said.

Headquartered in Tokyo and Singapore, Voyagin has over 50 employees.