R/GA Australia hires Interbrand's ECD Ben Miles

R/GA has appointed Ben Miles as the new executive creative director of the company’s consulting practice, Business Transformation in Asia Pacific. Reporting to Mike Rigby, R/GA’s global head of Brand Transformation based in New York, Miles will focus on helping clients to build strong, relevant brands rooted in business and connected across experiences.

Miles joined R/GA after nine successful years as executive creative director of Interbrand Australia, where he played an instrumental role in its regional growth strategy. Based in Sydney, he has nearly two decades of experience, making him uniquely positioned to deliver innovative brand solutions that fuse business rigor and creativity. Known for his transformative work with brands and company culture, Miles will continue to grow the consulting offering while leveraging a global multi-disciplinary team of consultants, designers, strategists, and technologists in seven offices.

“I couldn't be more excited to join R/GA – even more so, given the current uncertainty. It’s businesses like R/GA that lean into the disruption, invest in R&D and champion creativity to better serve the changing needs of society. It's the diverse talent across the world that makes this all possible, and the main reason I've joined. The collaborative nature of the global network is unlike anything I’ve seen – designed to scale and create a more human future,” said Miles.

Meanwhile, Michael Titshall, managing director at R/GA Australia said Mile’s track record in reshaping some of the world’s top companies and successfully navigating disruption will be a powerful asset for growing Business Transformation in the region. “Since launching the APAC consulting practice in 2018, we have seen strong demand from a range of regional and local clients who look for a creative and strategic partner on their journey towards building sustainable and customer-first brands”, Titshall added.

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