Cenizaro launches campaign

Singapore-based brand agency Qube has launched a new brand positioning for The Residence by Cenizaro, an international hospitality company with an independent portfolio of luxury hotels in exotic destinations internationally. It is titled “Moments Enriched.”

An advertising campaign for the brand has also been launched: “A private sanctuary; A home for the heart.”

The campaign is presented in a series of vignettes showcasing a vacation moment through a combination of close-up  imagery that demonstrates experiences that couples, families and friends have when staying at The Residence.

“As we move to transform The Residence by Cenizaro, reflecting its growth as a bespoke brand for luxury and discerning traveller; this new chapter of our brand journey aims to bring to light the spirit of the revitalized brand personality,” Liza Quddoos, director of corporate communications, Cenizaro Hotels & Resorts said.

A series of print and digital ads, and a micro-site has been launched.

“We believe this new campaign uniquely positions The Residence as a luxury boutique hospitality brand cuts through the competitive market that not only understands its target audiences but rewards them for their experience,” Qube founder, Quentin Berryman said.

See the campaign images here.

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