Singapore-based brand agency Qube has launched a new brand positioning for The Residence by Cenizaro, an international hospitality company with an independent portfolio of luxury hotels in exotic destinations internationally. It is titled â€śMoments Enriched.â€ť
An advertising campaign for the brand has also been launched: â€śA private sanctuary; A home for the heart.â€ť
The campaign is presented in a series of vignettes showcasing a vacation moment through a combination of close-upÂ imagery that demonstrates experiences that couples, families and friends have when staying at The Residence.
“As we move to transform The Residence by Cenizaro, reflecting its growth as a bespoke brand for luxury and discerning traveller; this new chapter of our brand journey aims to bring to light the spirit of the revitalized brand personality,â€ť Liza Quddoos, director of corporate communications, Cenizaro Hotels & Resorts said.
A series of print and digital ads, and a micro-site has been launched.
â€śWe believe this new campaign uniquely positions The Residence as a luxury boutique hospitality brand cuts through the competitive market that not only understands its target audiences but rewards them for their experience,â€ť Qube founder, Quentin Berryman said.
See the campaign images here.