Marketing

Toggle

Article

Poll: QR codes…meh [GALLERY]

Our latest survey has shown QR codes, despite being ubiquitous, aren’t getting a lot of love from our readers.

To the question Are QR codes over or critical to mobile marketing? 79% answered that they felt QR codes were finished as a useful marketing tool while 21% answered they felt QR codes were still a useful marketing tool.

There still seems to be some confusion as to how to use QR codes effectively.

Below are some images that certainly don’t clear up that confusion (although one over explains what they are):

tumblr_m4hmmvsPyu1rp7p0go1_500

Umm…

tumblr_m6e1bfFwES1rp7p0go1_500

Or scan for 3/4 of a discount voucher.

tumblr_mala0rjlaZ1rp7p0go1_500

To say this placement is a train wreck isn’t exaggerating.

tumblr_mbk4sxPQ141rp7p0go1_500

Bricked.

tumblr_mjt8qs4D7W1rp7p0go1_500

Umm…wow

tumblr_mk990nih1u1rp7p0go1_500 

Or just call the phone number… you know, since you have your phone out.

tumblr_ml21ykd97E1rp7p0go1_500

Points for hand made, but not too sure about where it’s taking us.

tumblr_moynz4xLkO1rp7p0go1_500

Having to read all these instructions seems to defeat the purpose.

tumblr_mu4zzcGmwt1rp7p0go1_500

Seems like clever placement but the point eludes us.

tumblr_mu9ogpGJqD1rp7p0go1_500

Akward in so many ways.

tumblr_mvuo8d8OL81rp7p0go1_500

You can never put a QR too high up.

tumblr_mktc1ppGMm1rp7p0go1_500

If you still aren’t sure about your QR code strategy maybe this flow chart helps.

Source: http://wtfqrcodes.com/

Read More News

in Singapore by

Scoot swaps creative shops

Singapore Airlines' budget airline Scoot has swapped creative agencies, dropping boutique agency Sparkfury and its digital arm Tan..

Trending

Leave a Reply

You must be logged in to post a comment.