Qatar Airways journeys through with new brand campaign

Qatar Airways has launched a brand campaign titled “A World Like Never Before”. The global campaign aims to show how flying with Qatar Airways transforms the entire experience of travel and turns the familiar into something “magical”.

The centrepiece of the new global campaign portrays a family’s journey with Qatar Airways. The film showcases the flight through the streets of Paris, to the parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha – before the family finally return to their QSuite flat-bed.

“A World Like Never Before” was conceived and created by Qatar Airways’ agency of record, 180 Kingsday and produced by London production company, RSA Films (Ridley Scott Associates). Meanwhile, the post-production was handled by Moving Picture Company (MPC) in Amsterdam and London. The campaign includes film, digital, print, events and product campaigns featuring the airline’s cuisine, service, in-flight entertainment and Oryx Kids Club. Watch its film here:

Qatar Airways Group chief executive, Akbar Al Baker, said that this campaign “embodies” Qatar Airways’ brand values, as well as the pride the airline shares in providing “exceptional” service to its passengers across the globe. He added that the aim of the campaign is to inspire and delight the viewer, as well as to open up the possibilities that Qatar Airways has to offer with gateways to more than 160 destinations.

“We want people to see the world in a new and exciting way… Like Never Before. This brand film is different than anything Qatar Airways has ever done before. In many ways travel is a dream, a fantasy – and we have focused on these elements to create a film that takes the passenger on a magical journey. Our ultimate goal was to create a Hollywood-style film that would not look out of place on the big screen and which epitomises the five-star image passengers have come to associate with the airline,” Qatar Airways senior vice president marketing and corporate communications, Salam Al Shawa, said.

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