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Puncak Finansial picks JWT as its new agency

PT Puncak Finansial Utama has named J. Walter Thompson (JWT) Jakarta as agency of record for CekAja.com, Indonesia’s financial e-commerce company.

The platform, which was established in 2013 by Puncak Finansial, is a part of C88 Financial Technolgy, a fin-tech company with operations in Indonesia and the Philippines. JWT, which won the mandate in a competitive pitch against nine other agencies, is tasked with creating integrated and multi-phase branding campaigns across digital and offline channels.

 

The online supermarket for financial and insurance products, claims to serve close to three million unique customers each month. The portal allows customers to compare and apply for personal loans, credit cards, deposits, mortgages, vehicle financing, as well as vehicle insurance, property insurance and life insurance.  The site is the only financial supermarket that offers multi-category products in Indonesia.

“To be awarded the stewardship of CekAja and to be partnering with the new clients is indeed an honour,” said Johan Shabudin, Managing Director of J. Walter Thompson Jakarta.

“There’s a real passion and thoughtfulness that reflects in JWT’s work and that was ultimately what won us over,” said John Patrick Ellis, co-founder and CEO of C88 Group. “We know we’re in good hands in launching our first campaign, which will also help create a new market category in Indonesia.”

 

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