Publicis Singapore appoints strategy lead

Arindam Chatterjee, has been transferred from his Publicis Indonesia strategic planning role to take up responsibility as chief strategy officer at Publicis Singapore.

He will be reporting to Dean Bramham, regional CEO at Publicis SEA. Chatterjee’s role will span overall strategic stewardship across brand, digital and shopper units of the agency.  His role will also include various regional tasks across P&G, L’Oreal, Sanofi and Nestle.

Arindam’s 19 years of experience includes stints with a number of agencies across South and Southeast Asia, including India, Malaysia, Indonesia, Thailand and Singapore for brands such as Nescafe, Maggi, Coca-Cola, P&G and McDonalds.

Dean Bramham, regional CEO at Publicis SEA, said: “This staff move is just another of the many plans we have to transform the agency across South East Asia into a ‘one market, one agency’ business model,” he added.

In a recent interview with Marketing, Bramham said that Publicis Singapore’s vision is to become an end to end digital business and especially with the SEA region coming under one P&L, greater teamwork is necessary. Hence the agency is also heavily investing in shopper marketing, digital, packaging and continuous talent investment.

The agency has made several senior shuffles recently with Ajay Vikram current CCO of Publicis Singapore has been promoted to regional CCO of Publicis Southeast Asia and Rohit Malkani coming on board as regional ECD for the P&G account.