Publicis SG hands Adrian Yeap ECD reins as Ng Tian It returns to China

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Publicis Singapore has promoted Adrian Yeap to ECD, effective January 2022, as Ng Tian It, ECD of HPB ONE, returns to China to take on a leadership role within Publicis Groupe. Yeap will take the creative lead for accounts including Disney, Visa, Nestlé, and Health Promotion Board (HPB). He was previously creative director of Leo Burnett for three years.

During his almost 20-year career, Adrian led integrated brand campaigns for McDonald’s, Expedia, Scoot Airlines, HPB, KFC, Tiger Beer and MCCY; among many others. He has also worked at Ogilvy and DDB, according to his LinkedIn.

Publicis Communications' chief creative officer, Jennie Morris, said the team is very excited to welcome Yeap back to Publicis. "Yeap is a great mentor for young creatives, and in the past few years, he’s built such a solid team under him at Leo Burnett. It’s now time for him to take that energy and passion for creativity and scale it for our people and clients," she said.

Morris also wished Ng the very best for his next chapter in China. "He has done a great job at raising the standards of work for HPB, and we thank him for all his passion and commitment to the business," Morris added.

Meanwhile, Publicis Singapore MD, Joanne Theseira said the team is always extremely proud when it elevates its talent within the organisation. "During the past year, Yeap has produced amazing work on McDonald’s including the much-loved ‘My Happy Table’ campaign for Ramadan – a wonderful example of meaningful creativity. We look forward to seeing him bring that same energy and creative will to Publicis," she added.

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