Publicis One Malaysia launches new global marketing agency

Publicis One Malaysia just launched a new global performance marketing agency, Performics, to give local market clients access to its digital service offerings and performance marketing expertise.Tan Kien Eng, group chief executive of Publicis One Malaysia and chief executive officer of Leo Burnett Malaysia said, "Performance marketing is a strategy that is widely gaining popularity in Malaysia because of its measurable outcome. At the forefront of the industry, we are proud to have Performics leveling up the playing field for the industry and ensuring that our clients stand out above their competitors.”With the launch, Performics’ offerings will include planning and insights, analytics and technology, performance content, performance media and performance consulting to clients, particularly those demanding more sophisticated and integrated solutions.Among the list of clients being serviced by Performics are Samsung, AirAsia, Coway, Mead Johnson and AIA.Performics Malaysia’s general manager, Stan Chew added that its objective is to be solution focused in doing what is right for its clients’ business, and to do that, it will require "a new level of transparency, expertise and being platform and tech agnostic.”Stan Chew brings with him 12 years of media experience from across Malaysia and China. Upon appointment, Chew’s roles in Performics include defining long term growth strategy for the agency and ensuring quality product and people.