Publicis has appointed Ed Booty as its APAC teamâ€™s regional head of planning.
Booty is based in Singapore and reports to Loris Nold â€“ CEO of Publicis APAC & emerging markets.Â Most recently, Booty was regionalÂ headÂ ofÂ planningÂ for UnileverÂ and The Coca Cola Company at Ogilvy.
Prior to that he was head of effectiveness and headed up international planning across the BBH group out of London where he led strategy on a range of global brands including KFC, Johnnie Walker,Â Dulux and Audi.
â€śStrategic planning and engagement are a priority for us in the region as our philosophy is to lead the change for our clients. Booty will work closely with Dylan Williams, our global CSO as part of the global planning ring but also with each one of APAC countryâ€™s head of planning. We have incredibly strong strategists in each markets and I have no doubt that Bootyâ€™s role will be successful,â€ť says Loris Nold.
Booty added: â€śIâ€™m truly excited to join Publicis. The ambitions, both in the region and as part of an incredibly strong global planning team, made my decision to join very easy.â€ť