Publicis Groupe MY picks chief strategy officer to drive transformation

Publicis Groupe Malaysia has appointed Kunal Roy (pictured) as chief strategy officer, responsible for operationalising the Groupe's purpose in driving transformation for clients.

Relocating from India, Roy will lead a team of strategists across Leo Burnett, Publicis Worldwide, Digitas, Publicis Emil, Publicis Media, Saatchi & Saatchi Arachnid and Alpha 245 to provide insight-driven solutions that cuts across business strategy and creative concept. He will work closely with and report directly to CEO Tan Kien Eng.

Roy has 17 years of experience in advertising, learning and leading strategy as well as creative. Over the years, he has worked across APAC leading strategy and creative at advertising agencies such as Leo Burnett, Saatchi & Saatchi, Ogilvy, BBDO and TBWA.

Roy said: "The Groupe has a wide and enviable portfolio of some of the most inspiring brands and when you club that with the opportunity to work with the great minds here, only amazing things can happen. I look forward to harness the 'Power of One' to create transformative ideas and strategies for the brands we have. It’s exciting to drive this change from the front,” said Roy

Tan added that the Groupe looks at strategy as a guiding principle that will address uncertainty and solve business problems, further enabling it to develop strategic foresight for its clients.

"Roy has a rich experience of working with a diverse portfolio of clients across markets such as Asia Pacific, China, India and Sri Lanka. I am confident of his ability to bring together the Groupe’s emotional and functional skillsets to create intellectual value that helps in providing effective business solutions and build tomorrow’s brands," he said.

Roy's appointment comes shortly after the Groupe appointed Abraham Varughese as chief creative officer for Malaysia. In his role, he will be responsible for uniting the talent, expertise and passion of Leo Burnett, Publicis Worldwide, Digitas, Publicis Emil, Publicis Media, Saatchi & Saatchi Arachnid and Alpha 245 to help the Groupe deliver “The Power of One”.