Publicis Groupe brings country model to all markets globally

Publicis Groupe has expanded its country model organisation globally, which sees its geographical footprint being split into eight key markets. The move follows a successful implementation of the model in several countries such as the UK and France, a statement said.

The eight key markets are North America, UK, France, DACH (Germany, Switzerland and Austria), Northern and Central Europe, Southern Europe, Asia Pacific and Middle East/Africa and Latin America. Each market will also be led by a leadership team to allow the group to break down silos at the country level.

Loris Nold (pictured), CEO of Publicis Groupe APAC, will now oversee the Middle East and Africa, in addition to his current remit. Nold was first appointed to the newly-created CEO of APAC role in February 2018, tasked with overseeing all of Publicis Groupe‘s operations in the Asia Pacific market, from Publicis Communications, to Publicis Media, Publicis.Sapient and Publicis Health.

Meanwhile, Gerry Boyle, CEO of Publicis Media APAC and EMEA, will oversee South Europe in the interim until additional appointments are made. Boyle's remit was expanded to include oversight of EMEA operations in April this year, succeeding CEO, Publicis Media EMEA Iain Jacob.

The new structure also looks to drive the integration of capabilities within the countries or regions and make the organisation more efficient. As such, the Publicis One structure will be evolving and the related markets will now be led at a regional level through the new geographic organisation.

"We are progressively completing our transformation to become a platform. To succeed, we need to implement the right balance between our global practices run by the Solutions and a country led model to deliver them in an integrated way. This is why this move is a key milestone in our journey and will make our model stronger," Arthur Sadoun, chairman and CEO of Publicis Groupe said.