As post-production has become an important part of video creation in recent years, Publicis Communications Greater China announced a new hub of post-production, which is cooperated and empowered with post-production house MBS Film Valley.
The stated aim of the hub is to set a bar for online and offline editing, special effects production, compositions and arrangements, audio mixing and digital output, providing a one-stop post-production solution.
The hub will feature world-leading equipment such as Hollywoods’ popular colour grading system NUCODA / Film Master and cinema surround mixing system DOLBY ATMOS/AURO 3D.
Ran Yin was named to general manager, leading the operation of the post-production hub and reports directly to Michael Lee, CEO of Publicis Communications Greater China.
Most recently, Yin served as head of TV at Saatchi & Saatchi Greater China and has almost 15 years of experience in TV production.
“Today is a new chapter. I’m excited to see a great post-production hub, which contains top creatives and world-leading technique, finally emerges under our efforts. I’m looking forward to seeing more magnificent works to be created, what’s more, I hope this cooperation will bring great impetus for the industry’s innovation,” said Lee.