Publicis 133 LUX hires first client service director

Publicis Singapore’s luxury brand communications agency, Publicis 133 LUX, has hired Frances Kong as its first client service director following a series of new business wins.

Kong’s client experience includes Pernod Ricard brands (Chivas Regal, Martell and Royal Salute), Jaguar, L’Oreal’s Luxury Products division, Johnnie Walker, adidas, Coca-Cola, Singapore Airlines and Heineken.

Before taking on her current role at Publicis 133 LUX, Kong worked for iris in Singapore where she led assignments on Johnnie Walker’s Global F1 Sponsorship and Heineken. Prior to iris, Kong worked in Shanghai for five years with Euro RSCG and Leo Burnett.

Publicis 133 LUX has recently gained new business from clients including Accor, L’Oreal and others.

Jae Soh, general manager of Publicis 133 LUX said, “Kong will help us build even stronger client relationships and support our vision to be the most experienced and effective specialist agency for premium and luxury categories in South East Asia.”

Publicis Singapore CEO Lou Dela Pena said Kong’s appointment was an important development for Publicis 133 LUX. “This is one of our key senior hires to ensure the delivery of exceptional client service and expertise that leads the change for our clients with brands in luxury markets,” Dela Pena added.

On joining the agency,  Kong said, “This is an excellent opportunity - joining an agency with a strong pool of hybrid talents and great ambitions for change.”