A recent investment scams awareness campaign by the Monetary Authority Singapore (MAS), through MoneySENSE, and the Securities Investors Association Singapore (SIAS), has entered its next phase.
This time, with a video starring local comedian, Hossan Leong.
Leong plays a “Singaporean Aunty” character named Aunty Soh who is steadfast about verifying the legitimacy of potential investments. In the video, Aunty Soh constantly follows and questions a man touting a gold investment programme – which eventually turns out to be scam. The spot educates viewers on the questions and the approaches in determining whether or not a potential investment could be a scam.
This phase of the campaign runs from 23 April to 22 July 2017, it also involves a website and video to educate viewers. Its also included print ads and social media ads and features. Meanwhile, there will be ground outreach through SIAS’ investor education programmes through seminars, workshops and more.
Since the launch of the video on YouTube on Sunday, the video has garnered 42,188 views at the time of writing.
This campaign launch follows a partnership between Monetary Authority Singapore (MAS), through MoneySENSE, and the Securities Investors Association Singapore (SIAS). Initial stages of the campaign saw the organisations launching fake websites touting island resort and gold investments in a bid to raise awareness by “tricking” members of the public.
The agencies behind the campaign are Water’s Edge for creative development and digital/social content. Meanwhile, Briq handles media planning online and offline.