Prudential taps Panther Chan for knit-art CNY takeover at Star Ferry terminus

With the Year of the Horse approaching, Prudential Hong Kong has teamed up with Canto-pop star and knitting enthusiast Panther Chan to transform the Tsim Sha Tsui Star Ferry Bus Terminus into a vibrant, knit-inspired showcase—spreading warm New Year wishes across the city.

To extend the festive spirit, Prudential will once again host special public activities for both citizens and tourists on the first day of the Lunar New Year.

Don't miss: Prudential and Shiseido drive engagement through cross-industry partnership

The knit-art takeover turns the everyday bus stop into an exclusive photo destination. The design weaves together auspicious seasonal elements—such as peach blossoms, kumquat trees, koi fish, and the God of Wealth—with Prudential’s iconic branding, injecting festive energy into the bustling transport hub. As a personal touch, Chan has hidden her own hand-knitted creations within the installation, inviting visitors to explore and snap the perfect shot.

On the first day of the Lunar New Year, Prudential is offering complimentary Star Ferry rides on the Tsim Sha Tsui to Central route. The public can enjoy a scenic harbour journey and “walk with good fortune” (行大運) as the Year of the Horse begins. The free rides also provide convenient access to the Chinese New Year Night Parade, allowing more people to soak up the festive atmosphere. Services run from 6:30 am to 11:30 pm.

Prudential will be giving out limited-edition gifts at the Tsim Sha Tsui Star Ferry Bus Terminus on the first day of Lunar New Year. These auspicious items are crafted to bring good luck and health as we gallop into a prosperous year.

MARKETING-INTERACTIVE has reached out to Prudential for more information.

Back in November 2025, Prudential Hong Kong forged a strategic cross-industry partnership with Shiseido Hong Kong, bringing together the worlds of insurance and beauty to deliver a holistic, lifestyle-oriented experience for the community.

This partnership aimed to drive cross-brand synergy between Prudential and Shiseido by offering Shiseido's special privileges and unique experiences to Prudential customers, financial consultants and employees.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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