Proximity Taiwan hires new digital head

Brenda Wei has joined Proximity Taiwan as digital director, directly reporting to Eddy Fu, CEO BBDO and Proximity Taiwan.

Wei has over 10 years experience in digital marketing, having previously worked for companies including Yahoo, eSobi, eBay, cacaFly and Asus Digital International.

Highlights in her career include the recent successful launch of ZenFone’s ADI-ASUS STORE e-commerce platform.

Richard Fraser, Proximity regional managing director, said the agency will continue to add key talent in key markets with increasing focus on data-driven creativity in Asia.

“Brenda's extensive digital and e-commerce experience, gained in some of the world’s most innovative companies, coupled with her depth of knowledge and understanding of the local market will significantly bolster Proximity's leadership in Taiwan.”