PropertyGuru honours property agents with SG60 streetwear drop

PropertyGuru is marking Singapore’s 60th birthday with a limited-edition reversible jacket designed in collaboration with Singaporean streetwear designer Mark Ong, better known as Mr. Sabotage.

The “Threads of a nation” jacket pays tribute to property agents, highlighting their role in helping Singaporeans find comfort, belonging, and a sense of home. The launch aligns with SG60’s national theme, “Building our Singapore together”.

Inspired by the classic souvenir jacket, the design reflects the duality of modern Singapore and the demands of a property agent’s work. One side features a grey pinstripe pattern symbolising professionalism, discipline, and quiet dedication.

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The reverse is a bold red canvas celebrating individuality and culture, with embroidery of a heartland community cat stepping out from the louvre windows of a Peranakan shophouse, the Vanda Miss Joaquim flower, and the phrase “orchid city.”

Only 150 jackets have been produced, with the majority set aside for standout property agents. Ten will be available to the public through special activations across Singapore, with updates shared on the property marketplace’s Instagram.

“This collaboration reflects how PropertyGuru sees Singapore, built not just on physical foundations but on stories. While this jacket was inspired by property agents, it speaks to something many Singaporeans understand," said Sivaram Parameswaran, marketing director at PropertyGuru Singapore. 

He added, "There is a constant duality, balancing who we are with what we do, contributing to something larger while staying true to ourselves. This piece honours that spirit and reflects the Singapore that PropertyGuru is proud to call home."

In tandem, Ong said, "Creating this piece was personal. PropertyGuru and I both started here in Singapore. Collaborating on something that honours the people who help shape this country, especially those who do it quietly, like property agents, felt meaningful. This jacket is for the agents who inspired it, and for every Singaporean who puts heart into building something greater than themselves."

PropertyGuru joins a growing list of brands upping their fashion game for SG60. adidas Singapore is championing local pride with six new designs in its “Rep your hood” collection, spotlighting Bukit Timah, Chinatown, East Coast, Jalan Besar, Kampong Glam and Little India.

Meanwhile, UNIQLO has partnered with heritage breakfast brand Ya Kun Kaya Toast for a limited-edition UTme! T-shirt collection. The line features six exclusive designs celebrating Ya Kun Kaya Toast’s 80-year legacy and Singapore’s kopi and teh culture, from heritage scenes inspired by its original Far East Square store to coffee shop lingo that riffs on the brand’s “Order coffee like a pro” concept.

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