PropertyGuru has created a comprehensive content series â AreaInsider â inviting home buyers to âKnow Singapore Inside Out.â According to PropertyGuru, AreaInsiderâ is aimed at helping home seekers make a confident property decision by providing insights on the governmentâs plans, pricing analysis and future potential of key locations in Singapore.
Delivered through a series of articles and infographics, âAreaInsiderâ utilises PropertyGuruâs experience in Singaporeâs property industry to provide insights on the governmentâs Master Plans for existing and new housing estates, upcoming residential projects and pricing insights.
PropertyGuruâs chief marketing officer, Bjorn Sprengers, said: âWith concerns over the long-term outlook for Singaporeâs housing market, we are providing consumers with in-depth knowledge on which areas have the best capacity for price appreciation. This is especially so in light of fears over the declining value of 99-year leasehold homes. By making a property choice with a long-term view, buyers are in a better position to evaluate the growth potential of their homes as their leases run down.â