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PropertyGuru banks on content as concerns rise around SG housing market

PropertyGuru has created a comprehensive content series ‚Äď AreaInsider ‚Äď inviting home buyers to ‚ÄúKnow Singapore Inside Out.‚ÄĚ According to PropertyGuru, AreaInsider‚Äô is aimed at helping home seekers make a confident property decision by providing insights on the government‚Äôs plans, pricing analysis and future potential of key locations in Singapore.

Delivered through a series of articles and infographics, ‚ÄėAreaInsider‚Äô utilises PropertyGuru‚Äôs experience in Singapore‚Äôs property industry to provide insights on the government‚Äôs Master Plans for existing and new housing estates, upcoming residential projects and pricing insights.

PropertyGuru‚Äôs chief marketing officer, Bjorn Sprengers, said: ‚ÄúWith concerns over the long-term outlook for Singapore‚Äôs housing market, we are providing consumers with in-depth knowledge on which areas have the best capacity for price appreciation. This is especially so in light of fears over the declining value of 99-year leasehold homes. By making a property choice with a long-term view, buyers are in a better position to evaluate the growth potential of their homes as their leases run down.‚ÄĚ

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