Creative brand AllRightsReserved (ARR) and Dutch artist Florentijn Hofman will be presenting a series of promotional activities across Hong Kong ahead of the official opening of the giant inflatable rubber duck exhibition at Victoria Harbour, done in collaboration with different sponsors and partners of the event.
This comes as the giant inflatable rubber duck is taking over the city again after 10 years, along with a new friend. The "DOUBLE DUCKS by Florentijn Hofman” project will be open to the public starting from 10 June for about two weeks, subject to weather conditions. The 18-metre-tall “DOUBLE DUCKS”, which resembles the symmetrical Chinese characters "囍" (happiness) and "朋" (friends), will be stationed near Tamar Park and the Central and Western District Promenade (Central Section).
The project aims at conveying the healing power of art and a positive message of friendship and unity. The “DOUBLE DUCKS” is supported by Hong Kong Tourism Board and MTR Corporation. It is also sponsored by brands such as Prudential, csl., Ngong Ping 360, VSFG, ZA Bank.
To promote the special comeback of the rubber duck, the partnership has also launched a special series of “DOUBLE DUCKS with Hong Kong Signature Icons”, featuring different local elements around town.The full series is composed of 24 images with the “Double Ducks” at unique local landmarks including the Clock Tower and Space Museum of Tsim Sha Tsui, Lan Kwai Fong and Choi Hung Estate.
They will also be shown enjoying fun Hong Kong treats such as dim sum, pineapple bun and French toast, at traditional festivities such as the Fire Dragon Dance, the Lion Dance and at the Bun Festival, and at cultural spots like a bamboo theatre and the Big Buddha. The ducks will also be displayed on the bodies of public transportation including taxis, minibuses, and railway; and be featured against the backdrops of the classic red-white-blue fabric, pawn shops, and at wet markets.
To bring art even closer to the public, supporting partner MTR is having "quacky" iconic visuals scattered across 18 different MTR stations including Central, Causeway Bay, Tsim Sha Tsui, Choi Hung, amongst others, starting 1 June.
MTR station Admiralty has been transformed to be the “Double Ducks” Station, where Exit E has become a limited time “Double Ducks Exit”. Multiple high impact wrappings and rows of cute ducky footprints, motifs appear in different places in the station. The 6m-tall, 24.5m-wide exterior round-shaped ceiling window has been turned into a giant duck face façade, gazing at the actual “Double Ducks” paddling in the harbourfront.
The first interactive screen at Hong Kong Station will be unveiled with the Rubber Duck interactive game. The giant rubber duck will appear on the screen, swaying gently as if swimming in Victoria Harbour and interacting with passengers passed by.
Furthermore, AllRightsReserved has specially launched a series of exclusive collectibles featuring the classic duck icon. The premium souvenirs and keepsakes of the Double Ducks collection will be for sale at the DDTStore starting 5 June. Items are only available at DDT Store while stocks last. Goods ordered online can be delivered or picked up at the exhibition venue.
“’Rubber Duck’ is one of the well-loved projects among the numerous events we have curated and organised in the past 20 years. People were connected through this large-scale outdoor art installation,” said SK Lam, founder of AllRightsReserved. “We were frequently asked, in the past decade, when the Rubber Duck would be returning. We have decided, against all odds, to bring back our old friend, accompanied, to celebrate the ten-year milestone. Our goal is simple – to spread happiness. Without the support from friends and organisations, this mission would not become possible.”
“Double duck is double luck,” said Hofman. “The work emphasises on friendship and getting connected. Due to COVID we learned that spending time together is so valuable. Making moments and memories for real, living in the here and now, are things to cling on to. The digital world and living on our devices makes us sometimes so blunted. Art can open your eyes and spark up your soul. ‘DOUBLE DUCKS’ is not about looking into the past but enjoying the moment together!"
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