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WATCH Pro-Life Philippines condemns abortion with new TVC

Pro-Life Philippines Foundation aired an emotional TVC on abortion last Easter Holy Week, showing how far some couples go to conceive children, only for others to resort to murder their babies.

Produced by Y&R Philippines, “Hangad” asks people to think carefully before ending a pregnancy. It shows a young woman going through local rituals and religious celebrations in hopes to bear a child, but to no avail.

The 90-second spot ends with the copy “Some people would do anything to get what you’ve got right now.”

“We wanted to give people pause for thought about this very emotive topic,” explained Y&R Philippines’ Chief Creative Officer Badong Abesamis, “and we felt this could be achieved by approaching the issue with utmost sensitivity.”

Credits

Client: Pro-Life Philippines Foundation, Inc.

Agency: Y&R Philippines

Chief Creative Officer: Badong Abesamis

Executive Creative Director: Herbert Hernandez

Copywriter: Badong Abesamis

Art Director: Herbert Hernandez

Art Director: Derrick Periodico

Production Company: Revolver Studios Inc.

Director: Borgy Torre

DoP: Tristan Salas

Production Designer: Ericson Navarro

Editor: Jose Azucena

Producer: Stephanie Maglaya

Executive Producer: Hannah Gallardo, Rain Dela Cruz

Post House: Post Manila

Sound Studio: Hit Productions Inc.

Composer: Arnold Buena

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