Pro-Life Philippines Foundation aired an emotional TVC on abortion last Easter Holy Week, showing how far some couples go to conceive children, only for others to resort to murder their babies.
Produced by Y&R Philippines, “Hangad” asks people to think carefully before ending a pregnancy. It shows a young woman going through local rituals and religious celebrations in hopes to bear a child, but to no avail.
The 90-second spot ends with the copy “Some people would do anything to get what you’ve got right now.”
“We wanted to give people pause for thought about this very emotive topic,” explained Y&R Philippines’ Chief Creative Officer Badong Abesamis, “and we felt this could be achieved by approaching the issue with utmost sensitivity.”
Client: Pro-Life Philippines Foundation, Inc.
Agency: Y&R Philippines
Chief Creative Officer: Badong Abesamis
Executive Creative Director: Herbert Hernandez
Copywriter: Badong Abesamis
Art Director: Herbert Hernandez
Art Director: Derrick Periodico
Production Company: Revolver Studios Inc.
Director: Borgy Torre
DoP: Tristan Salas
Production Designer: Ericson Navarro
Editor: Jose Azucena
Producer: Stephanie Maglaya
Executive Producer: Hannah Gallardo, Rain Dela Cruz
Post House: Post Manila
Sound Studio: Hit Productions Inc.
Composer: Arnold Buena