Danielle Chow (pictured left) has been appointed deputy head of PRecious Communications’ consumer practice, PRecious Life, after joining in February 2018. In her new role, she will be focusing on strategy, business development, brand building, as well as amplification of campaign results.
Meanwhile, Wendy Tan (pictured second from left) has been named new director – integrated communications and will be responsible for driving the agency's digital and integrated marketing service offerings, including digital content, social marketing and lead generation for clients across Asia. She has over 10 years of experience in marketing, branding and business development, working with global and regional agencies.
Newly appointed client services director for PRecious INC. (B2B), Rajiv Menon (pictured second from right), comes with strong multi-market experience having spent considerable time in India, as well as in Malaysia and Australia, before relocating to Singapore where he has been overlooking regional and local B2B technology mandates.
Joining the agency as senior content manager is Gopal Kishore (pictured right), with over 10 years of experience in journalism, B2B content development and digital marketing. He was previously the head of marketing for an experiential start-up.
PRecious Communications has been growing its regional presence across Asia Pacific, and also recently joined the GlobalCom PR Network, an association of 70 independent PR agencies in 60 countries worldwide, serving as its Southeast Asia representative. The agency has increased hiring at all levels across key markets in Southeast Asia, and has doubled the overall headcount across its offices in Southeast Asia.
Since its expansion, PRecious Communications has launched three business units:
- PRecious INC. works with multinational enterprises, corporates and governmental organisations in the business-to-business (B2B) space across key markets in Asia Pacific.
- PRecious Life works with consumer brands across the F&B, hospitality and travel, lifestyle, luxury, consumer technology and events sectors.
- PRecious Sparks aims to be the regional leader in startup and investor public relations.
Lars Voedisch (pictured centre), founder and managing director, PRecious Communications said the agency is poised for "further growth" not only in Singapore but across Asia as its clients are looking to it for traditional PR as well as more integrated marketing communications in multi-market geographies.
"To meet these demands and to help our clients achieve their business objectives, we have invested in our people, providing a suite of digital offerings from lead generation to content marketing, on top of our work using PR and social media marketing," he said.