Prada unveils largest APAC boutique in LANDMARK

Italian luxury fashion house Prada has opened its largest boutique to date in the Asia Pacific region at Hongkong Land’s LANDMARK shopping mall.

As part of Prada’s over 20-year partnership with LANDMARK, the new flagship store has relocated to a corner between Des Voeux Road Central and Ice House Street.

The three-storey, 1,300-square-metre flagship features a sophisticated off-white steel façade adorned with the iconic Prada triangle in crisscrossing lines. Its wraparound design aims to make a powerful architectural statement and provides panoramic views of the boutique's interiors.

Inside the store, signature Prada elements are complemented by private rooms and personalisation services, all designed to deliver the highest level of client care.

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The new Prada store aligns with Hongkong Land's roadmap, established in June 2024, to transform its LANDMARK shopping mall into the city’s ultimate lifestyle destination for global fashionistas, epicureans, and art enthusiasts.

The reimagined LANDMARK elevates Hong Kong’s luxury lifestyle to new heights, unveiling an unrivaled convergence of Maison destinations created by some of the world’s most coveted luxury brands. With a total investment expected to exceed HK$7.8 billion from both Hongkong Land and its luxury tenants, Hongkong Land orchestrates the largest retail transformation of its central portfolio, situated in the heart of Hong Kong.

This evolution of LANDMARK, also known as "Tomorrow's CENTRAL", unfolds over the next three years in phases, while LANDMARK remains open throughout this period. Meanwhile, the new Prada store aims to contribute to this evolution, bringing people closer to redefining the essence of luxury in Central.

MARKETING-INTERACTIVE has reached out to Prada for more information. 

Back in December, Prada completed its acquisition of Versace from Capri Holdings after securing all required regulatory approvals, the company said in a statement.

Capri Holdings confirmed the transaction, noting that Versace was sold for US$1.375 billion in cash, subject to adjustments. Capri said the proceeds will be used to repay most of its debt to strengthen its balance sheet.

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