Power 98 strips down for fans
Local radio station Power 98FM’s “Power Breakfast Show” DJ’s will take turns to strip down and be photographed lying in a bed of Red Hot Chillis. The campaign, which launches today, will see DJ Sonja Steinmetz stripping down when the station garners 15,000 fans followed by DJ Hubert Tang at 20, 000 and DJ Jamie Yeo at 25,000. In addition to that, if the station hits 35,000 fans listeners have the chance to vote any Power 98FM DJ to bare it all. Participants of the campaign will also qualify to win iPads and air tickets courtesy of Scoot.
Samsung’s series 9 puts users in an awkward situation
HardwareZone has partnered up with HerWorldPlus to launch for Samsung’s Series 9 Notebook. The campaign will be launched in two phases and will run entirely on Facebook. Samsung’s protagonist for the campaign, James, will be put in various sticky situations and challenged to pull them off in style with the Series 9. Fans can vote which scenario they would like to see James in. The contest phase will then allow fans to submit a photo of themselves or people they know trying to get out of awkward situations and the most outrageous entry will win a Samsung Series 9 ultrabook.
Bata revamps to attract Gen-Y
Bata has launched a three month long local campaign to promote its Autumn/Winter collection. The campaign is a first since Bata’s attempt to revamp and display the a new “Sophisticated Bata Lifestyle”. The ads will be running on print, digital, out of home. The creative agency in charge for the project is OC Group. While its target demographics have not changed, Bata will now attempt to host designs that exude trend and style to connect with the younger professionals and generation Y.
Boncafe celebrates fifty
Gourmet coffee specialist, Boncafe International has launched a campaign celebrating its 50 years of brewing. The campaign is fronted with the tagline “What Do You Look Forward To”, with MediaCorp artist Tay Ping Hui as the Boncafe brand ambassador. The campaign is found on various Clear Channel out-of-home (OOH) bus shelters and is slated to run until December and runs on print and OOH. Creative agency 3-Sixty Brand Communications and media agency Wild Advertising and Marketing was in charge.
Citibank gives back to the community
Citibank Singapore has introduced Citi Appreciates that aims at synergising two of its key priorities: customer service and community service. Citi Appreciates is part of a wider customer and partner appreciation initiative that is being across Asia Pacific in September. Connecting with the bank via its Citibank Online, Citibank Singapore Facebook page or its branches and CitiPhone will see the bank contributing one hour of community service to causes such as financial literacy, youth education, community development and fund raising for children.