Local Singaporean bank POSB has taken a cheeky jab at Apple with a Facebook post boasting how its POSB Everyday Card “plays well with all your everyday things”. The move looks like a clear swipe at Apple’s latest Apple Card which is new kind of credit card which is said to be built on principles of simplicity, transparency, and privacy. But its long list of care instructions seem to be anything but simple.
On Apple’s support page, the company said the card may be damaged or discoloured by certain fabrics such as leather and denim, as well as abrasive objects such as loose change and keys. It explained that the card, made of titanium base material, is “laser-etched” and has a white finish achieved through a “multi-layer coating process”.
The preciousness of the card and its vulnerability to everyday things have amused many netizens, who came up with various memes and sarcastic remarks on social media. Spotting the trend, POSB also jumped on board, with a visual stating that its card is “OK” with various things, including more rebates.
The POSB Everyday Card: plays well with all your everyday things 😉
Meanwhile, a post by Apple Insider, which is a news site dedicated to Apple products, on Twitter has been going viral, with near to 1000 retweets. Here are some funny replies for your viewing pleasure:
— Chris D'Elia (@chrisdelia) August 22, 2019
Do not look directly at Apple Card. Do not speak to Apple Card. Do not denigrate Apple Card in Its Holy Presence. When not in use, Apple Card should be returned to a uniformly lit white cube containing only a British man softly repeating al-lu-min-ee-um. https://t.co/GA1RDb3SvV
— Alex Stamos (@alexstamos) August 22, 2019
— Jason Hirschhorn (@JasonHirschhorn) August 22, 2019
Apple to release “Apple Card Cloth” in 2020. $789.
— Angel Bernard (@KeepUpWAngel) August 22, 2019
Avoid contact with denim? pic.twitter.com/q1zYpXO0Z2
— Debbi Converse (@rsskeeziks) August 22, 2019
Meanwhile, last year, POSB Bank also awarded The Secret Little Agency (TSLA) additional duties for its creative account. Marketing understands that TSLA wasn’t involved in the stunt and has reached out to both POSB Bank to ask for a statement.