POSB sends out of turn birthday greetings

POSB has appointed GOVT Singapore to create a campaign to promote POSB Everyday Card’s latest card benefit for dining.

The commercial featured a live activation in a restaurant, where various unsuspecting diners were surprised by a “birthday celebration” which included a four-piece brass quintet, customised birthday cakes and cupcakes, and even a customized bouquet, upon requesting for their bill.


Aaron Koh, creative director, GOVT Singapore, said: “We wanted to see how people would react when POSB wished them a happy birthday when it obviously wasn’t. Judging from their reactions, we’re very pleased that our idea fit the bill and pushed all the right buttons.”

Campaign details:

Agency: GOVT Singapore
Creative Directors: Tim Chan, Aaron Koh
Art Director: Dickson Liew
Copywriter: Marilyn Poh
Accounts: Jolene Mok, Anand Daniel
Producer: Jolene Mok
Production House: Nemesis Pictures
Director: Jeremy Wong
DOP: Harpi Sim
Post Production: Miracle Factory

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