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POS Malaysia partners artist Red Hong Yi to honour frontliners with limited-edition stamps

POS Malaysia partners artist Red Hong Yi to honour frontliners with limited-edition stamps

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Postal delivery service POS Malaysia has launched a set of limited-edition stamps, paying tribute to the country's frontliners after the COVID-19 oubreak. Exclusively designed in the form of sketches, the set comprises four stamps with the theme Barisan Hadapan COVID-19 featuring frontliners from the Ministry of Health, Royal Malaysia Police and Malaysian Armed Forces. 

Designed by Malaysian contemporary artist, Red Hong Yi, the stamps feature a special printing technique that uses red invisible ink, revealing the images of the COVID-19 virus when viewed under a UV light. Known as "the artist who paints without a paintbrush", Yi creates media installations by reinterpreting everyday materials through the accumulation of objects. By combining traditional craftsmanship and digital technology, she creates work that considers perceptual habits and preconceptions on the chosen objects and subjects. A check by A+M has found out that Yi has had clients and collaborations with brands such as Google, Facebook, Gucci, Nike, HP and among others. 

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With a shortage of manpower during the pandemic, healthcare workers and security forces have worked around the clock to provide care and support for the locals. Head of channel management and customer experience, POS Malaysia, Azmil Othman Merican said, it was an honour to issue the "Barisan Hadapan COVID-19" stamp edition. He added that these brave Malaysians have been indispensable in helping everyone get through the challenging times. He was also equally thankful for the country's postmen and couriers. A+M has reached out to POS Malaysia for additional information on the creative concept behind the stamps.

Aside from POS Malaysia, companies have come together and showed their support to the country's front liners during these tough times. Last year, Legoland Malaysia Resort unveiled a series of life-size LEGO frontline murals as a tribute to the contributors in the fight against the COVID-19 pandemic, aiming to inspire visitors and Malaysians to remember the frontline efforts. 

Meanwhile, in the creative scene, today marks the opening for more than 19,000 companies related to the creative industry after the announcement from prime minister Ismail Sabri Yaakob. He also said the standard operating procedures phase one aims to enable artists and workers from the creative industry to start working and earn a living. He hopes the move will revive the country's creative industry.

Join ourDigital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.

Related articles:
LEGOLAND unveils life-size LEGO murals for frontliners
Malaysia allows creative industry to resume operations, offers relief to over 19k firms
Sun Life Malaysia unveils RM1 million relief fund

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