Pos Ad Group rebrands to shopper360

Pos Ad Group is rebranding as it grows in size, number of clients and its capabilities. The group is now rebranded to shopper360 as we continue to focus on integrated shopper marketing solutions.

According to the company, Shopper360, with its new proposition of ‘Selling Smarter’ is accelerating ahead by engaging shoppers throughout their journey, not only at the point of purchase. The group will champion shopper and retail insight, planning, creative solutions, data and all the way to implementation.

With five shopper-focused agencies (Pos Ad Media, Jump Retail, Paragon Premiums, Shopwave & Tristar Synergy) specialising in retail media, merchandising, premiums, promoter services and mobile solutions, shopper360 aims to be Malaysia’s shopper marketing expert.

Along with this, the group has also refreshed the logos and visual identities of these five agencies.

Sue Ann Chew, group managing director of shopper360 said: “The birth of shopper360 signals a clarity and cohesiveness in championing shopper marketing in Malaysia by focusing on strategies and solutions that maximise the realities and practicalities of shopper marketing,” she added.

She added the ADEX has continuously shown a steady increase in retail media spend of 14.35% (2013/14) to 17% (2014/15) and the focus to drive trade and marketing efforts in the last mile has never been more important.

"Through this rebrand, we are internalising, as well as bringing shopper marketing principles to life in our business and those of our clients through forward thinking-forward doing, our expertise and collaboration. One of the ways we will accomplish this is through real and actionable shopper and retail insights coupled with a genuine passion,” she said.

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Moving forward, shopper360 has plans to gain more shopper and retail insights and incorporate them into new innovations, talks and trainings, as well as thought leadership forums and collaboration with industry experts.