Popular bookstore gets flak for Amos Yee tweet

Late last week local bookstore chain Popular found itself in hot water for a tweet it sent out.The bookstore apologised for a post on Twitter where it made a comment on the infamous local blogger Amos Yee getting slapped. The store sent out a tweet last week with a picture of Famous Amos cookies saying: "Sorry you got slapped. Here, have some cookies on us!"A quick check by Marketing showed that the tweet has since been deleted following various netizens complaining.https://twitter.com/CassandraSimCP/status/593764140050616320Quite quickly after, the bookstore also put out another tweet with an apology:https://twitter.com/Popular_SG/status/593767172582690816https://twitter.com/Popular_SG/status/594067174408368128  Earlier Marketing also wrote an article on more brands today offending more consumers than winning them over. In panic, these brands may often hastily pull their ads.  While quick damage control is rational, is that always the best move?Share your views with us.