Popsical picks Happy Marketer as social media partner

Karaoke streaming system Popsical has appointed Happy Marketer as its social media partner, in efforts to strengthen its digital domain presence. Happy Marketer will handle both strategy and management across the social media platforms, as well as performance marketing aimed at increasing the market share for the product.

Popsical’s marketing director, Khairah Rahim said that the collaboration with Happy Marketer is expected to enhance the company’s social media presence, to make it more a more engaging and lively digital presence to raise awareness and drive conversions.

Happy Marketer tells Marketing that this new partnership is set for six months and work is expected to roll out from June this year.

Prantik Mazumdar, managing partner at Happy Marketer said, “Digital has completely transformed the way we create and consume music, and social media as a platform lends itself very well to share and curate music preferences. With this in mind, we are excited to work with Popsical to make the Karaoke experience as fun and engaging as possible via social media channels to help the company create more interaction and interest in the local community.”