Pop Up Stores On The Rise

Maybelline’s cosmetics vending machine

Cosmetic brand Maybelline has launched a vending machine titled “The Lashionista Lashover Machine!” A photo booth was built into the machine to take a free photograph which has to date accumulated over 1000 pictures. The Lashionista LashOver Machine is placed at Orchard Cineleisure until 3 October 2012.

Moet & Chandon embellishes bottles

Moet & Chandon is offering to customise bottles for their customers by creating a personalised message in golden letters on bottles of Moet. The first two weeks in November a Moet pop-up shop will be placed at Ion Orchard. It will show case the limited edition “Golden Lace Jeroboam” bottles which are handcrafted with the Moët & Chandon logo imprinted on a golden brass plaque. The bottles will be priced at SG$1,450 and only four such bottles will be made available in the market.

Hublot’s first ever pop up store

Watch brand Hublot has launched its first ever pop up store at the main atrium at Paragon Shopping Mall. Hublot worked with ideas agency Asylum to create the two storied structure. The structure is made up of thousands of ‘black gems’ suspended over two floors and is titled ‘Big Bang’. The pop up store was created to coincide with the F1 Grand Prix, for which Hublot is the official brand for watches.

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