POP LAND makes SG debut with pastel-themed pop-up and exclusive merch

POP LAND has opened its first overseas pop-up in Singapore, setting up at Bugis+ from 15 to 26 October.

Located at Level 2 Atrium and operating daily from 10am to 9.30pm, the store brings the brand’s pastel-themed, collectible-driven appeal to fans in the city-state.

The pop-up features exclusive POP LAND merchandise unavailable elsewhere, alongside photo-ready installations designed for social media engagement. Popular character MOKOKO is also on display, adding to the store’s “cute and collectible” allure.

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Entry is strictly by registration, which opened on 14 October via POP LAND Singapore’s official social media accounts (@popmartsg). Visitors must register with details matching their NRIC or passport and present the same ID for verification. Children aged 12 and under can enter without registration but are not eligible to make purchases.

Registered shoppers have a 20-minute timeslot to browse and complete purchases. Management has emphasised that duplicate registrations will be cancelled and attempts to re-enter the store will be refused.

Admission does not guarantee the purchase of any specific item.

The Singapore pop-up marks POP LAND’s first foray outside China, reflecting the brand’s ambition to expand internationally while creating a highly curated, immersive experience for fans.

It follows the brand’s recent activation at VivoCity, where POP MART brought 'The monsters wacky mart' series to life across two locations until 19 October.

At the Sky Park on Level 3, visitors can wander through the Labubu Mini Market, a rooftop takeover featuring oversized installations and immersive photo zones. Meanwhile, the East Court on Level 1 houses a pop-up retail space offering exclusive merchandise and other collectible items.

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