Polar Puffs & Cakes has brought on board Tosh Zhang, star of local block buster “Ah Boys to Men” as its first brand ambassador. This is in celebration of its 90th anniversary and the debut of new products. In the past nine decades, Polar Puffs & Cakes has grown from a small café to one of the leading brand cafes in Singapore with 30 retail outlets island-wide.
For their first collaboration, Polar Puffs & Cakes is working together with Zhang and Irene Ang, executive producer of Zhang’s new movie, My Love Sinema, to design two charity cakes. All net sale proceeds from the cakes will be contributed to charities that aid the advancement of Singapore’s arts scene.
“We wanted to celebrate our 90th year in the community with a return to our local roots and we feel that Tosh embodies the true local spirit, representing the familiarity of our brand as we move forward,” said, Jonathan Cheah, director of the brand. He added that the brand was looking for a local artiste to represent the authentically Singaporean brand that has remained true to its roots for the past nine decades.