WATCH Poking fun at your consumers can work

Coca-cola took to making fun of some of its consumers and it might have actually worked!

The campaign hoped to encourage movie-goers to stay quiet during a film and was done in Copanhagen. Creative agency Saatchi Denmark filmed movie-goers who were standing around prior to the movie start and then edited the film footage into the background of a fake movie trailer.

Inside the movie theatre, audiences were given a pleasant surprise as their faces suddenly appeared on screen in the midst of an…unexpected union.

Take a look for yourself:

Watch some more below. While these spots aren’t done in real time, they are hilarious anyway.

Good one, Coke!