POAD inks deal with motorsport outfit Craft-Bamboo

POAD has inked a partnership with Hong Kong motorsport outfit Craft-Bamboo Racing.

The partnership will see POAD’s branding featured across all of Craft-Bamboo Racing’s programs in Asia, including its full season entries in the GT Asia Series and the Asian Le Mans Series.

This partnership will be highlighted at Craft-Bamboo Racing’s ‘home’ race, the Macau Grand Prix GT Cup, where POAD will be the official title sponsor of the team on one of its Aston Martin Vantage GT3 entries.

This partnership signifies a collaboration of two strong entities, uniting together to achieve something that would otherwise be unachievable.

POAD believes in running after infinite possibilities, and this will be the primary goal of this partnership as the two entities reach for victory together.

“Our involvement at the heart of a world-class racing event that energises the population and celebrates the power of sport typifies all that POAD endeavours to encourage in the community,” said POAD managing director Jo Yiu.

“We believe that sporting success and the creation of infinite outdoor advertising possibilities require the same qualities – focus, dedication and passion. The advertising and motor racing worlds also share a need for relentless innovation, to push boundaries to deliver leading and inspiring results.

We’ll be cheering on Craft-Bamboo Racing throughout their season, which culminates in the world famous Macau Grand Prix GT Cup – a host city in which POAD is devoted to develop and grow its presence.”

Craft Bamboo Racing group CEO Richard Coleman added: “Motorsport continues to grow across Asia, and Hong Kong is one of the most active regions for the sport. Having an accomplished and respected firm like POAD join our organisation makes us proud, and we will take this opportunity to make Hong Kong proud of our achievements”.

Craft-Bamboo Racing’s season kicked off last weekend (17/18 May) at the opening rounds of the GT Asia Series held at the Korean International Circuit. Rounds three and four will be held at the Autopolis, Japan at the end of May followed by Fuji, Japan in July. Sepang, Malaysia will host rounds in August, before heading to China in September and October. The season finale will be held at the famous Guia Street Circuit at the Macau Grand Prix.

The Asian Le Mans season kicks off in July at the Inje Speedium Circuit, South Korea, before heading off to Fuji Speedway, Japan at the end of August. The Series will then take a five-week break before heading to the Shanghai International Circuit, China in October, then to the new Buriram United International Circuit, Thailand at the end of November with the Season Finale scheduled for December at Sepang International Circuit, Malaysia.

Source: Press release

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